Executive Expressions

I often see copy online that I would love to sink my teeth into and improve, to help a business communicate with their ideal customer more effectively. Like a ‘neat freak’ who just cannot leave the house knowing that that lone sock will be lying in the corner all day – it MUST be picked up – I MUST write or think about writing!

At the forefront of my mind is getting the target audience to connect with the copy. I want that prospect to believe that your operation exists solely to solve their problem and is hyper aware of how important a resolution is – to THEM, the customer.

It’s like writing a resume cover letter, where the questions you need to answer succinctly are:

• who are you;
• what do you want;
• why should I care?

I want to convey that you care about what your customer cares about.

SAMPLE OF THE DAY

In a crowded, noisy marketplace it’s hard enough to catch and keep consumers’ attention without forgettable copy and uninspiring design.

In this sample, I use a real-life banner ad for a building supplies business in the Caribbean. I thought about the vulnerability to natural disasters there and how important a reliable source of building materials is to the community. This company has a long-term track record to exploit for establishing credibility.

My goal is to be clear and imply not only the business’s commitment to continuing its long-term relationships, but also to capitalize on that credibility with prospects.

BEFORE

AFTER (Version 1)

AFTER (Version 2)

But what do you think? Is there anything else that you would want added, edited or removed if the copy of this online banner ad was being edited for you?

My name is Melissa Mavour. I help businesses large and small; entrepreneurs; not-for-profits; and religious organizations and institutions draw the interest of their target audiences. I craft messages that prove your product or service to be the solution to their problem, or the fulfillment of their desire.

You serve a need in the marketplace and community, and you need to clearly express your uniqueness, credibility, and value, including a Call-To-Action (CTA.)

CALL OR E-MAIL ME TODAY for a free consultation on how I may help you increase your visibility, leads and sales with powerful SEO-backed copywriting:

1-267-495-5416 or exexcopy@gmail.com.